

November 17, 2026
Culture Shifting
DEAL-MAKING SUMMIT
ABU DHABI
The Future of Sports, Media &
Entertainment Investing
Where Culture Becomes Capital
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This is where media becomes an asset class.
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Where sports becomes sovereign strategy.
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And where influence becomes long-term enterprise value.
​As part of Culture Shift Labs’ global Deal Making Summit series, we are convening an exclusive full-day gathering in Abu Dhabi at the intersection of media, entertainment, sports, and sovereign capital. The daytime Summit will be followed by an intimate VIP Dinner.
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This curated Summit will explore how AI, storytelling, athlete-driven platforms, and next-generation content studios are becoming powerful engines of economic growth, soft power, and cross-border influence. We will also cover the social impact of all the shifts and how to drive further impact. From IP ownership and global content distribution to sports-tech, gaming, and experiential entertainment, we will examine where culture is creating outsized financial returns, and how strategic investors can participate early.
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For Abu Dhabi investors, this summit is not about trends; it is about positioning and social impact. As the region accelerates its investment in creative industries, sports assets, film production, and global partnerships, this convening offers direct access to founders, operators, and deal flow shaping the next era of cultural infrastructure.
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